5G Consumer Potential

23 October, 2019 | Mobile Communications
Article by Matthias Pätzold
On 7 May 2019, Ericsson released a new Consumer Lab report, “5G Consumer Potential,” that busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.

Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities that bust the following four common industry myths:

Myth 1: There are no near-term consumer benefits of 5G.

Myth 2: There are no real use cases for 5G, nor is there a price premium on 5G.

Myth 3: Smartphones are the only solution for 5G.

Myth 4: Current usage patterns can be used to accurately predict future 5G demand.

The study brings some sense of reality to the ongoing debate in the information and communication technology (ICT) industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.

The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term—especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.

The respondents also anticipate more home broadband choices to be available with the launch of 5G.

Full article: IEEE Vehicular Technology Magazine, Volume 14, Number 3, September 2019

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